Expertly assured AI

AI assurance from AI experts to maximise benefits, minimise risks and unlock the full potential of AI.

We help our clients build trust in their AI solutions with AI assurance.

We equip them to deploy innovative, responsible and safe artificial intelligence models and systems which do what they’re meant to do — and nothing they shouldn’t.

Our services

[ ETHICAL AI ASSURANCE PLATFORM ]

BeehAIve® is the world’s first ethical AI assurance SaaS platform — championing safety, standards and sustainability.

BeehAIve® minimises risk and ensures your AI deployment is optimised for success.

When you get AI

right

[ COMPETITIVE ADVANTAGE ]

	Enhanced decision making, products & services
	Improved operational efficiency
	Boost in profits

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[ RISKS ]

	Operational risks
	Reputational risks
	Hit to bottom line

Our Expert Approach

The EthicAI team is a University of Cambridge spinout.

We specialise in ethical and responsible AI assurance, minimising risk and maximising benefits for your AI develoment and deployment.

Third-party evidenced AI assurance prepares for global compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry.

Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.

Our

Expert

Approach

Our Services

Learn more

01 Audits & Certification

AI audits and meeting industry certification standards are essential for evaluating the performance, reliability, and ethical robustness of your AI systems.

02 Governance & Assurance

Navigating a complex and fast-moving landscape of AI regulations is challenging, especially when you operate across different jurisdictions. Our global compliance experts can help.

03 Policy & Strategy

Our policy experts help clients develop comprehensive AI policies and strategies that align with their organisational goals, regulatory requirements, and ethical standards.

04 Security & Red teaming

We help you identify and address unique risks associated with AI in the context of your organisation, ensuring that your systems are secure, resilient, and robust against threats.

05 Sustainability

As the adoption of artificial intelligence accelerates across industries, the importance of prioritising sustainable AI cannot be overstated. We help you build more environmentally responsible systems.

06 Upskilling

We offer comprehensive training sessions designed to enhance your employees' understanding of AI, focusing on the ethical implications of AI technologies.

07 Vendor Selection

Selecting the right third-party vendors is critical to the success and integrity of your AI initiatives. We help you choose the right providers for your organisation.

08 Values Mapping & Culture Alignment

We help you shape and articulate your values in relation to AI, ensuring that deployment is not only innovative but aligned with your organisational culture and with broader societal and ethical considerations.

[ PUBLIC SECTOR ]

Client

Story

We’ve been thinking

AI didn’t have to be this way – why we have the AI we do

by Rowley Adams | Oct 21, 2025 | AI Insights

Why do we have the AI we do? How power and scale – not intelligence – built the machines we now call smart.

This is no AI bubble – here’s why

by Rowley Adams | Oct 3, 2025 | AI Industry

Fears about another AI winter are misguided. AI is not more advanced than earlier eras, but economic and political conditions have changed.

How AI is reshaping news consumption

by Team EthicAI | Jul 7, 2025 | AI Agents

The Reuters Institute’s Digital News Report 2025 lands at a crucial moment for news media. Based on nearly 100,000 survey respondents across 48 markets, this year’s report is the most extensive to date, covering regions that together account for more than half the...

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